Is there a way of modifying text inside the cells rather than displaying "Event Name (11:00 AM - 8/25/2010 5:00 PM)"? Without the ability to modify this, it is not possible to handle International Date/time format (Example:11:00 AM - 25-Aug-2010 5:00 PM).
The text can be customized using BeforeEventRender event handler. This event is fired once for each event in the DataSource. You can set custom HTML by changing e.InnerHTML property: