The backColor property will accept all color formats defined in the CSS spec (it's translated to an inline "background" style):
https://developer.mozilla.org/en-US/docs/Web/CSS/color_value
To specify the color using RGB components, you can use this:
onBeforeEventRender: function(args) {
args.data.backColor = "rgb(255, 45, 0)"; // = #FF2D00
}
You can use rgba() to specify transparency (alpha channel):
onBeforeEventRender: function(args) {
args.data.backColor = "rgb(255, 45, 0, 0.5)"; // = #FF2D00 with 50% transparency
}